![]() ![]() LinkedIn shares have been trading in the $95 range through the first half of June 2012 - more than double the $45 price on May 19, 2011, when the Mountain View, California company went public. “LinkedIn Premium has had less popularity with our user base because it tends to be intrusive and people prefer the standard method LinkedIn offers to organically build relationships,” says Ryan Felps, chief executive officer of StarChapter, a Maryland company that serves associations and membership-based groups across the United States, helping them to organize and present information more effectively to members. What’s more, there is no evidence, according to Lauby and others, that a Premium account pushes a job seeker to the top of a recruiter search on LinkedIn. You don’t necessarily have to pay a Premium fee,” says Kate Rojek, a marketing associate with Profiles. “If you are just a standard professional who’s just trying to do standard network and trying to be found, you will be found. While those who categorize themselves as “JobSeekers” can use LinkedIn Premium to get an advantage in going after prime jobs, they may not gain much for their money. The Pro account, for example, cists $4,800 a year and allows 1,000 InMails and close scrutiny of prospects based on factors such as seniority, interests, years of experience and newness to LinkedIn. In turn, LinkedIn makes money by charging high-end recruiters premium prices for deep access to member profiles. When members - both free and Premium - post their resumes and reveal their connections to business colleagues, they create a valuable network. It is absolutely the strongest tool I’ve ever seen for recruiting in the past six years.” We’ve been so successful with LinkedIn that we’ve stopped using Monster and CareerBuilder. “Moreover, one deal made via one of these InMails will pay for its cost tenfold in my profession.”Įlissa Barnes, one of Haenn’s colleagues at Profiles, says LinkedIn Premium “has completely changed our way of searching for talent, especially in a field that’s white-collar and very, very technical. “The time saved is well worth the $900 investment on the front end,” he says. Has it worked? Nichols, who is based in the San Francisco Bay area, says yes. Others say they can find job seekers who use the free LinkedIn site without paying the extra cash. Some LinkedIn users find the premium service “intrusive,” however - they don’t like the amount of information that is shared on the network. “When you cold-call to companies, people will go onto LinkedIn and see if you’re worth talking to. employment agency for online marketing, Internet and IT professionals. ![]() “It is worth it for me, because people look at my information online,” says Teresa Haenn, a business development manager at Profiles, a Washington, D.C. But many job seekers may want to save their cash for printing resumes. For recruiters or those in cold-call sales, LinkedIn Premium’s access to potential clients is a boon. The answer depends on how you use LinkedIn, which has more than 160 million members. But for those on a budget, is a LinkedIn Premium account worth the money? While many features are free, the professional social networking website dangles an array of additional tools - for a price. CHICAGO, June 14 (Reuters) - For job seekers and employers alike, LinkedIn provides a valuable service. ![]()
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